You will have to update it to get it to run properly and here is how to do that.
You could be using an outdated app and that is why iTunes keeps crashing on windows 10. Remove the troublesome plug-in or update it if it is out of date.Remove the plug-ins one by one and place them on the desktop temporarily until you find the troublesome one.The plug-ins are in the iTunes folder and this is the sequence for finding them. If iTunes runs without any issues in safe mode, then the problem is with the third party plug-ins and you will have to isolate them one by one so as to identify the faulty ones.
Third-party plug-ins could also be the reason why iTunes is not responding on Windows 10 and here is how to deal with this challenge.